As old-fashioned tech firms raced to create a video platform that replicated TV, Macromedia set up the Tin Can Team. In 2005, Flash decided to see what they could accomplish with video. This new industry introduced hundreds of developers to the wonders of game design and millions of new players to a world of distractions–at one point, Newgrounds was getting 18 million unique visitors a month–with classic Flash games like Linerider and Desktop Tower Defense. The next game he designed on Flash 3, Pico's School, would kickstart a Flash games industry that over the next seven years would turn bedroom video game designers into millionaires. Not long after in 1998, Tom Fulp, the owner of Newgrounds, created Teletubby Fun Land, a fairly risqué game that allowed you to manipulate the children’s TV characters in unexpected, and often offensive, ways. Line Riderįlash’s interactivity kept improving, with one developer working out how to make a basic pinball game. The team rushed to create some basic buttons just before the launch, giving users a way to interact with their design. That interactivity, admits Gay, is thanks to a MacUser magazine journalist who was given a preview of the Future Splash Animator: “One of the reviewers went like, ‘You really should add a button.’ We’re like, ‘A button? That’s a good idea!”. They changed FutureWave to Flash.įlash’s versatility and interactivity set it apart from anything that had come before, making it a favorite with website builders who wanted to give their designs a creative twist. Eventually Macromedia, as the world moved on from their biggest earner, CD-ROMs, acquired the company, in a bid to stay relevant. “But it sounded like a fun thing to build”.ĭisney and Microsoft were impressed by the promising small startup. “We thought there was never going to be a market for an animation tool”, Gay recalls. Gay and Jackson decided they’d make an animation software for the Web called FutureWave. Then, at another trade fair, Jackson saw a bunch of products with the slogan “made for the Web”. But they soon changed course when their stall at a trade fair was set up near that of another company that was developing an animation package for TV and film.
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